Mauve-Ellous! Rich Aubergine Satin Finish Cruelty Free Clean Beauty Lipstick


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Mauve-Ellous! lipstick is no joke — simply swipe on a layer of this rich aubergine lip color to flatter your skin's undertone, while also reaping the rewards of ultra-hydrating black cumin seed oil. This lipstick is one of the spiciest and yummiest shades currently available in our Morocco Collection

VIOLA ROUGE Mauve-Ellous! lipstick is more than makeup…it’s essential to your beauty journey for one simple reason: you feel great wearing it! The smooth, creamy, long-lasting and clean beauty formula is good for you, too. It’s formulated without paraffin, gluten, mineral oil, nanoparticles, parabens, phthalates, sulfates, ureas, silicone D5 and polyfluorinated /perfluorinated compounds. Plus, it’s GMO-free, Leaping Bunny cruelty-free certified, and vegan. Pair with your favorite gloss or pencil for different looks. 

VIOLA ROUGE Mauve-Ellous! lipstick features:

  • Black Cumin seed oil (Nigella Sativa Seed Oil) 
  • Saffron flower extract (Crocus Sativus
  • Shea Butter (Butyrospermum Parkii Butter) 

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Shade Inspo

The Iles Purpuraires are a set of islands just off the shores of Essaouira, on the west coast of Morocco. Known for its abundant sea life, a special kind of sea snail (the murex mollusk) secretes the ancient world’s most sought-after dye. The particular shade of Royal purple became more vibrant with age rather than fading.

First believed to be used in 1570 BC by the Phoenicians, the dye was an extremely valuable status symbol due to the intense labor required and thousands of snails needed, thus the reference as “royal purple”.

Shade Inspiration
...(the murex mollusk) secretes the ancient world’s most sought-after dye. The particular shade of Royal purple became more vibrant with age rather than fading.

Today, purple is a prized shade in many Moroccan textiles, including the country’s world-famous rugs. Today, the Iles Purpuraires is off-limits to people, being designated as a breeding sanctuary for the Eleonora falcon and other birds. Today, the color is so unique, that it can only be seen in its true form by the naked eye… it cannot be accurately reproduced on smartphones, computers or tablet screens.


Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Silica, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Polyhydroxystearic Acid, Oryza Sativa (Rice) Bran Extract, Nigella Sativa Seed Oil, Crocus Sativus (Saffron) Flower Extract, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera Seed Oil, Beeswax (Cera Alba), Tocopherol, Tocopheryl Acetate, Jojoba Esters, Rebaudioside-A, Caprylyl Glycol, Ethylhexylglycerin, Fragrance/Flavor

MAY ALSO CONTAIN +/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Yellow 5 Lake (CI 19140), Mica (CI 77019)


*Actual shade image may appear differently on your computer screen or mobile device.*

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