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VIOLA ROUGE is for those who seek adventure, authenticity and true cultural immersion, all while subtly showing off flair and style through color.


VIOLA ROUGE is for the explorer in all of us...

VIOLA ROUGE is for the modern beauty enthusiasts who are intrigued by the unknown and curious to explore new places — all while living out their own unique beauty statement no matter where they go or what they experience. Whether you're a beginner or an expert to the world of cosmetics, whether your makeup bag carries one brush or too many to count, Viola Rouge is your trusted guide.

Every hue crafted by VIOLA ROUGE is designed to fit any skin tone, from the fairest to the deepest, thanks to our true color-matching product design. Every cosmetic from VR is designed to match your skin’s natural undertone, complementing your natural complexion without overpowering its hue with the intensity of harsh pigments.

Offering uniquely inspired collections and made from natural ingredients, VIOLA ROUGE exhibits the best of global beauty by sharing aesthetic tips, innovative techniques, and artful concepts that will help you create your own iconic and inventive looks inspired by all things beautiful.

VIOLA ROUGE is your passport to explore splashes of colors taken from the world around us, one country at a time.



Saffron—an historic beauty hero

One of the rarest and most expensive spices in the world, saffron has been known as an antioxidant-rich detoxifier with tremendous skin care benefits for thousands of years. Today, we know that it contains antioxidant-rich carotenoids like zeaxanthin, lycopene, alpha and beta-carotene, all of which can help minimize the appearance of aging. Other nutrients, such as potassium, iron, calcium, and vitamins, promote a balanced complexion and revitalize your skin. We selected saffron as a foundational and functional ingredient to ensure that all VIOLA ROUGE products offer skin care support as much as they enhance your favorite modern makeup looks.


Global Beauty

Local ingredients, global beauty

Each of our collections features a local ingredient from each country known for its beauty benefits. VIOLA ROUGE digs deep to understand why these ingredients are part of the culture and how they reflect a country's identity and their role in local beauty rituals.



Created with clean beauty in mind, VIOLA ROUGE is formulated without:

  • Sulfates
  • Phthalates
  • Parabens
  • Paraffin
  • Mineral oils
  • Nanoparticles
  • Talc
  • Urea
  • Silicone D5

VIOLA ROUGE is handcrafted using processes and ingredients that are:

  • Gluten-free
  • Cruelty-free
  • Soy-free
  • Sugar-free


    The Badali family has created some of the most beloved cosmetics for the worlds' favorite makeup and skin care brands. Out of a passion to create, the Badalis expanded their one-of-a-kind formulations into a business that included greater manufacturing oversight, ensuring that clients received only the highest levels of quality control.

    Throughout these initial stages, the Badali family never lost sight of their ultimate dream: to create their own makeup brand. After years of cultivating and refining unparalleled expertise in beauty product development with thorough ingredient research and the inspiration drawn from personal travels, VIOLA ROUGE was born.

    Committed to offering formulas featuring exotic and nourishing ingredients, VIOLA ROUGE brings the best of global beauty into a single site . . . Sharing a diverse spectrum of information about different beauty inspirations, tips, techniques and traditions from around the world while integrating new, innovative technologies that help bring the world closer together.


    Cosmetic colors are most flattering when they match the skin’s natural color, whether hue levels are balanced for an authentic look or contrasted for more impact. Find your skin’s true undertone and begin exploring the VIOLA ROUGE shades designed to perfectly compliment any look you wear, anywhere!

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