There’s a lot of confusion about what clean beauty means…
Here’s what we know to be true:
- Research shows that serious health issues such as hormone disruption, cancer and skin irritation are on the rise, and exposure to toxic chemicals are a likely contributor.
- Many chemicals on the market, including those used in the beauty industry, don’t have any safety data associated with them.
- The personal care industry is essentially unregulated. The last piece of regulation was passed in 1938, which means that companies can essentially say and do whatever they want, with minimal government oversight.
This makes it very easy for companies to “clean wash” their formulas. In other words, they hide behind terminology that can trick consumers into thinking their products are clean, natural, or healthy.
We were created with clean in mind: we only use ingredients that meet our high standards for health and safety. We work with vendors who support our core values. Each collection also includes a local ingredient from each country that is known for its beauty benefits and efficacy.
Plus Viola Rouge is Leaping Bunny certified, giving you confidence in our commitment to cruelty-free.
Dirty beauty ingredients we will never use
There are certain ingredients Viola Rouge will never include in its formulas. We Promise: