Heart of Avens Golden Yellow Shimmer Finish Cruelty Free Clean Beauty Gel Eyeshadow


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Our Heart of Avens gel eyeshadow features a golden yellow color with cool undertones that also works beautifully as a highlighter for your eyes or face. With an intense gold sparkle shimmer finish and an infusion of Olivine extract, you're sure to blossom with confidence anytime you wear this stunning shade. Blend two or more Viola Rouge gel eye shadow shades together for unique and custom colors that are exclusively yours! Whether working from home, or wanting to deliver stunning “above the mask” eye makeup looks, VIOLA ROUGE gel eyeshadows will be your new go-to.

VIOLA ROUGE Heart of Avens gel eye shadow is more than makeup…it’s essential to your beauty journey for one simple reason: you feel great wearing it! The smooth, creamy, long-lasting and clean beauty formula is good for you, too. It’s formulated without paraffin, gluten, mineral oil, nanoparticles, parabens, phthalatessulfates, ureas, silicone D5 and polyfluorinated /perfluorinated compounds. Plus, it’s GMO-free, Leaping Bunny cruelty-free certified, and vegan.

VIOLA ROUGE Heart of Avens gel eyeshadow is formulated with:

  • Olivine extract
  • Saffron flower extract (Crocus Sativus

              Directions: Squeeze and apply on eyelid with finger or applicator of choice. Warning: May potentially irritate eyes. Avoid direct eye contact. Rinse with water if contact occurs.

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                Eyeshadow Shade Inspo

                While traveling the Icelandic countryside, we came upon thick patches of yellow and white flowers flowing over the mountains and valleys. Known as “heart of avens” these delicate blooms hold a place in Iceland’s rich folklore as having the power to attract abundance from the earth.



                Water (Aqua), Mica, Calcium Aluminum Borosilicate, Propanediol, Silica, Caprylyl Glycol, Isopentyldiol, Olivine Extract, Crocus Sativus (Saffron) Flower Extract, Xanthan Gum, Sodium Polyacrylate Starch, Tin Oxide, Citric Acid, Glycerin, Phenoxyethanol, Sodium Metabisulfite, Potassium Sorbate, Sodium Benzoate. MAY CONTAIN +/-: CI 77891, CI 77491


                *Actual shade image may appear differently on your computer screen or mobile device.*

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